Sector
Consumer Tech / Mobile Applications
Food & Sustainability Tech
My Role
UX/UI designer
Timeframe
3 months
Tools
Pen & Paper, Figma, Adobe
Baskit is a smart grocery management app that helps users track food items, reduce waste, and save time and money. Designed for busy individuals, Baskit automates grocery list creation, monitors pantry inventory, and sends expiration reminders, all from a friendly and intuitive interface.
Simplifying Grocery Planning for busy individuals
Vision: A waste-free world where households are mindful, organized, and sustainable in their grocery habits.
Mission: Simplify grocery management through tracking, automation, and reminders to support efficient and sustainable living.
Traditional grocery shopping is time-consuming and often results in overspending and food waste. It’s common to forget essential items and only remember them while preparing a meal, or to buy duplicates because we’ve forgotten what’s already in the pantry.
Busy individuals waste time and money on grocery shopping and contribute to food waste due to poor organization. An app is needed to track groceries, prevent over-purchasing, and streamline shopping.
Busy individuals often face:
These challenges result in wasted time, unnecessary expenses, and significant food waste.
Market Analysis
Industry size and growth potential.
The smart grocery app market is growing, driven by online shopping and tech reliance. A user-friendly design, accurate tracking, and personalized recommendations can meet modern shoppers' needs.
Key market trends and insights.
Canadians waste over 50 million tonnes of food annually, with 60% being avoidable through better planning and awareness.
The average Canadian household discards 140 kg of food each year, costing over $1,300 per household. source
The global online grocery market was valued at USD 50.28 billion in 2022 and is anticipated to grow at a CAGR of 26.8% from 2023 to 2030. source
The artificial intelligence (AI) in food & beverages market size is anticipated to grow from USD 8,829.98 million in 2024 to USD 206,947.22 million by 2032. source
