Overview

Hotspot is a mobile app designed to simplify nightlife planning for young adults. Whether it’s a spontaneous night out or a carefully planned event, Hotspot brings clarity and connection to your social scene.

Sector

Entertainment, social networking, event planning, and location-based services

My Role

Collaborated with a UX design team, contributing to all phases of the design process, from research to final presentation.

Timeframe

3 months

Tools

Pen & Paper, Figma, Adobe

• My responsibilities included: (Tap the left arrow to view details)

Table of Contents

Problem statement

Many young adults struggle to coordinate nightlife plans, particularly on weekends and in popular nightlife areas. This issue often stems from disorganization, last-minute changes, and a lack of centralized communication tools, leading to confusion, missed connections, and frustration.

• Last Minute plan changes
• Difficulty tracking friends during the night
• Safety concerns when alone or in unfamiliar areas
• Feeling excluded in group decisions
• Lack of clarity around event details (e.g., dress code, vibe)

"I wish I had more of a say in where we go.”

"It’s hard to find a place that matches the mood.”

"Plans always fall apart last minute.

Empathize & Research

Research and analysis

Our goal was to uncover user behaviours, pain points, and needs in social planning context, particularly around nightlife and weekends.

• User Interviews (Tap the left arrow to view details)
• Online Surveys (Tap the left arrow to view details)